Currently Away Running CLOUDROCK

I do seem to be getting quite a number of enquiries from this website, so I thought I’d leave a quick post. I’m not currently active in the real estate industry. Instead, I’m off running a small (for now) digital marketing company specialising in local SEO and PPC. I wish you guys good luck and I hope to talk to you again soon!


Life in Singapore: 2nd in Index of Economic Freedom

Statistics, surveys, indexes… don’t you just love them? While I have neither the time nor expertise to examine the validity of these reports, they do provide us with some interesting talking points.

#2 in Index of Economic Freedom

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Welcome to Agent Fai’s blog! As you can see, it’s still a work in progress, but we’re getting there soon. If you’re looking for the rental listings, they can be found here, or just click on Agent Fai’s Rental Listings on the right hand corner under the Blog Roll heading.

I haven’t had  the time to post all of them up though, especially all the other areas, so if you have any enquiries simply call me at +6581888287 or email me at If you’re looking for any particular information, click on any of the categories on the right. Happy surfing!

Health Warnings Cause Smoking

Did you know that those gruesome images on cigarette boxes actually stimulate smokers’ cravings?

There’s a new brand of marketing research starting to gain momentum called ‘Neuromarketing’, which I find very illuminating. This entails researchers placing respondents inside fMRI or EEG machines (if you’re a big fan of House, you’d probably seen them before) to gauge their actual responses to certain stimuli. If I’m not wrong, machines like the fMRI identify the flow of oxygen to certain parts of the brain to gauge a person’s neurological response. For example, if you’re feeling guilty, there will be an increased flow of oxygen to your prefrontal cortex, the part of your brain that controls that particular emotion. I’ve never liked using questionnaires, you hardly ever get a genuine response – well, at least I hardly ever give a genuine response (oops!). Neuromarketing circumvents this problem because well, want to bluff also cannot bluff.

Apparently, these researchers found that health warnings stimulated smokers’ nucleus accumbens, generally known as the ‘craving spot’. So, images of cancer-ridden lungs actually promote smoking! Who would have thought? Martin Lindstrom’s book, Buyology: Truth and Lies About Why We Buy, is an excellent account of neuromarketing’s rapid progress. I find it fascinating, don’t you?